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Yang Guofu Group is a leader in the fast food industry that is based in China and faces the world. The group originated in 2003. It owns the well-known “Yang Guofu” spicy hot pot brand. Its main business includes catering services and retail operations. In terms of catering services, through the use of a unified, standardized and easy-to-expand franchise business model, it has achieved a nationwide and overseas restaurant layout, and has opened more than 5,700 global chain stores in 31 provincial administrative regions and 6 overseas countries. In terms of retail business, the group has established an online and offline omni-channel sales system, laid distribution channels in many places across the country, and online operations cover Tmall, JD.com and other platforms. The group has built its own R&D and production center and invested 500 million to build an industry-leading smart food processing plant in Chengdu, which efficiently supports the supply of global stores and retail platforms, and strictly controls processes to ensure food safety.

The group adheres to the values ​​of “health, ingenuity, and beauty” and integrates them into the brand management philosophy. In recent years, the group has won honors such as the top ten hot pot brands, the top 10 Chinese fast food snack companies, the seventh council member unit, and the top 50 takeaway catering brands.